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Search Engine Optimization is like the gym for your website.
It’s fully possible to have a healthy website that works for your business without it, but if your goal is to strengthen your organic leads and capture the attention of people who are actively searching for what you do, then search engine optimization should become a part of your regiment.
There is much more to search engine optimization than the brief process outline below, but this is the general idea behind optimizing your website.
Website Audit
A complete review of the current state of your website content from an SEO perspective.
Keyword Research
Compile and rank appropriate keywords that people are currently using to search for products and/or services similar to yours.
Competitor Analysis
Determine which keywords are worth investing effort into based on the keywords used (or overlooked) by your competitors.
Website Audit
A complete review of the current state of your website content from an SEO perspective.
Keyword Research
Compile and rank appropriate keywords that people are currently using to search for products and/or services similar to yours.
Competitor Analysis
Determine which keywords are worth investing effort into based on the keywords used (or overlooked) by your competitors.
Measure & Revaluate
Search Engine Optimization is a continuous process of fine-tuning your website’s content to meet the evolving expectations of your customers.
Implementation
Create new, high-quality content and tweak existing keyword usage to reflect findings from the research and analysis steps.
Strategy
Devise measurable goals to improve your website’s ranking based on the current search conditions regarding your business.
Strategy
Devise measurable goals to improve your website’s ranking based on the current search conditions regarding your business.
Implementation
Create new, high-quality content and tweak existing keyword usage to reflect findings from the research and analysis steps.
Measure & Revaluate
Search Engine Optimization is a continuous process of fine-tuning your website’s content to meet the evolving expectations of your customers.
There is no shortcut to successful SEO.
Ranking #1 on Google is the result of a sustained SEO strategy and your investment in SEO is what directly determines your ranking and the speed with which your business moves toward the top. So, the more you can spend on SEO, the greater your ROI will be.
Due of the nature of SEO, minimum monthly packages start at $250/month. Beyond the minimum, you determine what monthly investment your business can manage – the quality of service does not vary, only the amount of time spent on your website.
In short, search engine optimization is the process of proving to search engines (particularly Google) that your website provides value to its visitors. This results in a higher quality and quantity of organic visitors to your website because search engine algorithms determine that your website’s content answers the queries that people are searching for.
The answer to this question can vary greatly depending on a few factors, such as:
Optimizing your website will gradually result in more organic traffic but it usually takes until your site is listed on the top half of the first results page to see major jumps in traffic.
There is no promise of getting your website to the top spot on Google for high traffic keywords. Ranking your website for the right keywords is more important than blindly chasing the #1 spot on Google for search terms that no one is using to organically find your business.
