In order to give the site a modern, uncluttered design, much of the site’s text is hidden in dropdown boxes and tabs so that it is only displayed if the user is specifically looking for that information. Unlike the previous site, the entire appointment booking and payment process is managed on the Rose Aesthetics site while still utilizing the same third-party booking software. The updated design gives users a much truer sense of salon and drives more sales in an industry where appearance is everything.