Rose Aesthetics

Rose Aesthetics is a beauty salon & spa located in Milwaukee’s Third Ward neighborhood that specializes in skincare, brows & waxing.


The previous Rose Aesthetics website was visually unappealing and did not accurately represent the salon to potential clients. It was a dark, text-driven site that was out of place in an industry built on maintaining one’s appearance. While the user experience on the site had room for improvement as well, it was primarily the design that sparked the makeover.


  • Create a new website that echoes the design and feeling of the salon itself.
  • Keep the client on the site throughout the booking process despite utilizing a third-party service for all booking and payments.
  • Maintain a clean & minimal design while including all information important to the client’s decision-making and booking process.


In order to give the site a modern, uncluttered design, much of the site’s text is hidden in dropdown boxes and tabs so that it is only displayed if the user is specifically looking for that information. Unlike the previous site, the entire appointment booking and payment process is managed on the Rose Aesthetics site while still utilizing the same third-party booking software. The updated design gives users a much truer sense of salon and drives more sales in an industry where appearance is everything.